4 tips to successfully integrate an M&A target

In any mergers and acquisition (M&A) deal, it is critical to have a well-defined desired outcome that is achievable and realistic. This desired outcome should take into account the culture of both the acquiring and acquired company, as well as the overall strategic objectives of the deal. Here are a few tips on how to define the desired outcome in an M&A target integration.

1. Assess the cultural fit.

The first step in defining the desired outcome is to assess the cultural fit between the acquiring and acquired companies. Do they share similar values? Do they have compatible work styles? If not, what steps can be taken to ensure that the cultures are compatible?

2. Define the overall strategy.

The next step is to define the overall strategy for the M&A deal. What are the objectives of the deal? What value will be created? How will this value be realized? Once the overall strategy is defined, it will be easier to create specific goals and objectives for the M&A target integration.

3. Create specific goals and objectives.

After the overall strategy has been defined, it is time to create specific goals and objectives for the M&A target integration. These goals and objectives should be SMART: Specific, Measurable, Achievable, Realistic, and Timely. They should also be aligned with the overall strategy. For example, if the goal is to increase market share, then a specific goal could be to increase market share by 2% within 12 months of completion of the deal.

4. Determine who is responsible for each goal/objective.

Once the goals and objectives have been defined, it is important to determine who will be responsible for each one. This will ensure that there is accountability and that each goal/objective is given proper attention.


Defining the desired outcome in an M&A target integration is critical to ensuring that the deal is successful. By assessing cultural fit, defining the overall strategy, creating specific goals and objectives, and determining who is responsible for each goal/objective, you can increase your chances of achieving a successful outcome.