3. Create specific goals and objectives.
Once the overall strategy is defined, it is time to create specific goals and objectives for the integration of the M&A target. These goals and objectives must be SMART: Specific, Measurable, Achievable, Realistic and Timely. They must also be aligned with the overall strategy. For example, if the goal is to increase market share, a specific goal could be to increase market share by 2% within 12 months of closing the deal.