M&A advisory · Investment bank

How to choose your investment bank for an M&A deal?

The investment bank (or M&A adviser) is the conductor of a merger or acquisition. It identifies targets or buyers, values the company, structures the transaction, leads the negotiation and, where needed, advises on financing — all on behalf of its client, whether seller or buyer.

Contrary to a common belief, its role is not to broadcast the deal widely: M&A relies on a confidential, targeted process (anonymous teaser, confidentiality agreement, restricted approach to the right counterparties). Choosing this partner well is therefore decisive. Here are four criteria to select the right adviser among all the available options.

4 tips to choose the right investment bank

1

Do your homework: track record and positioning

Start by reviewing the investment banks active in your sector and at your deal size. Ask for their track record: deals completed, sectors covered, value created for their clients. Check that they master the right type of mandate — a sell-side mandate (selling) and a buy-side mandate (acquiring) do not require the same skills.

A key point of vigilance: conflicts of interest. Make sure the adviser does not simultaneously represent the other party to the transaction and that it will defend your interests alone.

2

Understand the fee structure

An investment bank's fees generally combine a retainer (fixed, sometimes monthly fees that fund the preparation work) and a success fee paid on completion of the deal. The success fee is often degressive depending on the size of the transaction — a logic close to the so-called "Lehman" scale.

Also examine the terms of the mandate: duration, exclusivity, scope, costs covered. Unusually low fees may reflect less experience or fewer resources: the goal is good value for money, not the lowest price.

3

Assess the chemistry with the team

An M&A deal lasts several months and goes through tense moments. The quality of the relationship is therefore crucial — and you are choosing a team as much as a brand. Meet the deal team that will actually handle your file, not just the partner who pitches.

Check that they listen to your objectives, understand your company and know how to handle the pressure of a negotiation. A responsive, transparent adviser who puts your interests first will make a real difference to the outcome of the deal.

4

Ask for references

Once your list is narrowed down, speak with former clients of each firm. Ask them about the actual course of the deal, adherence to timelines, the quality of the negotiation and how unexpected issues were handled — on both strengths and weaknesses.

Finally, match your choice to the size of your deal: large bulge bracket banks handle very big transactions, while M&A boutiques, often specialised, offer more personalised support in the SME and mid-market segment. By following these four criteria, you will choose an experienced adviser, aligned with your interests and suited to your project.

The key criteria at a glance

Track record
Successful past deals and demonstrated value creation in your sector.
Sector expertise
In-depth knowledge of your market and of the players likely to be approached.
Fee structure
Clarity of fees (retainer, degressive success fee) and good value for money.
No conflict of interest
An adviser that defends your interests alone, without representing the other party.
Chemistry & listening
A relationship of trust with the deal team that will actually handle your file.
Client references
Concrete feedback on the strengths and weaknesses of working together.

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In conclusion

The investment bank is the backbone of a merger or acquisition: the right partner helps you find the deal, structure it in a balanced way and see it through with method. By doing your homework on the track record, understanding the fee structure, assessing the chemistry with the deal team and checking references and the absence of conflicts of interest, you give yourself the best chances — for the success of the deal and for your peace of mind.

Frequently asked questions

What is an investment bank in M&A?

It is a financial adviser that steers a merger or acquisition deal: identifying targets or buyers, valuation, negotiation and financing advice, on behalf of its client.

How do you choose your investment bank for an M&A deal?

By examining its track record and sector expertise, its fee structure, the absence of conflicts of interest, the quality of the relationship (chemistry and listening) and the references of past clients.

How are an investment bank's fees calculated?

Generally through a combination of a retainer (fixed fees) and a success fee indexed on completing the deal, often degressive depending on the amount. Lower fees may reflect less experience or fewer resources.

Investment bank or M&A boutique: what is the difference?

Large (bulge bracket) banks handle very big transactions; M&A boutiques, often specialised, offer more personalised support in the SME and mid-market segment.

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